Last updated: 01/12/2025

This Cookie Policy explains how 2BX Apparel Limited (“we”, “us”, “our”) uses cookies and similar technologies on www.3xpactive.com (the “Site”). By using our Site, you consent to our use of cookies in accordance with this Policy. We encourage you to read this document carefully so that you understand what information we collect and how we use it.

1. Who We Are

This Site is owned and operated by 2BX Apparel Limited, and “3XP” is the registered trademark of 2BX Apparel Limited in the United Kingdom.
In this Cookie Policy, references to “we”, “our”, or “us” refer to 2BX Apparel Limited.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you browse our Site. These files store small pieces of information so that websites can recognise your device on future visits.

Cookies can:

• Enable the Site to function correctly
• Make your shopping experience smoother
• Help us understand how visitors use our Site
• Support personalised advertising and marketing
• Some cookies are required for the Site to work; others are non-essential and can be turned off if you wish.

3. How We Use Cookies

We use cookies to:

• Enable essential functions such as navigation, shopping cart, and checkout
• Allow you to create an account, log in, save items, or maintain your selected currency
• Improve the performance of our Site and understand visitor behaviour
• Measure the effectiveness of marketing campaigns and promotions
• Deliver personalised adverts that align with your interests
• Track which affiliates or marketing partners have referred visitors to us
• These cookies may be placed directly by us or by approved third-party providers such as Shopify, analytics partners, and advertising networks.

4. Types of Cookies We Use

We use the following categories of cookies:

4.1 Strictly Necessary Cookies

These cookies are essential for our Site to function properly. They allow you to:

• Navigate the website
• Add items to your cart
• Use checkout and payment features
• Access secure areas
• Prevent fraudulent activity
• Without these cookies, the Site may not operate correctly. While you may disable them via your browser, doing so may significantly impair functionality.

4.2 Functionality Cookies

These cookies remember your preferences, such as:

• Username or login details (if you choose)
• Language or currency selection
• Items saved in your cart or wishlist
• Functionality cookies help create a smoother, more personalised shopping experience.

4.3 Performance & Analytical Cookies

These cookies help us understand how visitors use our Site, including:

• Which pages are visited most
• How users navigate between pages
• How long visitors stay on pages
• If users encounter errors or broken links
• Which devices or browsers are used
• This information is aggregated and anonymised, enabling us to improve our Site’s performance, design, and content.
• We use tools such as Google Analytics, Shopify Analytics, and Google Tag Manager to collect this data.

4.4 Personalised Marketing & Advertising Cookies

These cookies:

• Deliver advertisements relevant to your browsing activity
• Limit how often you see the same advert
• Measure the effectiveness of advertising campaigns
• Track purchases or visits coming from marketing partners or affiliates
• Approved third parties (e.g., Meta, Google Ads, TikTok, affiliate networks) may place cookies on your device when you visit our Site.

4.5 Third-Party Cookies

Some cookies are set by third-party providers who support:

• Advertising and marketing
• Analytics services
• Affiliate tracking
• Video or content integrations
• We do not control third-party cookies. These providers may collect and use information under their own privacy policies.

5. Shopify Cookies

Because our Site is hosted on Shopify, Shopify sets several cookies to support:

• Cart functionality
• Secure checkout
• Customer login
• Analytics

For the full Shopify list, visit:
https://www.shopify.com/legal/cookies

6. How You Can Manage Cookies

When you first visit our Site, we will ask you to consent to non-essential cookies. You can also manage cookies at any time through your browser settings.

You can:

• Block cookies
• Delete cookies
• Set your browser to notify you when cookies are placed

Please note:

If you disable certain cookies, some features of our Site—including checkout—may not function properly.

You can learn more about cookie management at:
www.allaboutcookies.org
www.aboutcookies.org
If you wish to opt-out of Google Analytics tracking, you can install the Google Analytics Opt-Out Browser Add-On:
https://tools.google.com/dlpage/gaoptout

7. Session vs Persistent Cookies

We use:

• Session cookies, which are deleted when you close your browser
• Persistent cookies, which remain on your device until they expire or you delete them
• The duration depends on the cookie type and provider.

8. Updates to This Cookie Policy

We keep our Cookie Policy under regular review and may update it from time to time to reflect changes in technology, legal requirements, or how we operate our business. When we make changes, we will update the “Last updated” date at the top of this page.

9. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact us:

2BX Apparel Limited
Email: support@3xpactive.com